• Become A Reseller

Becoming a Reseller

White International is continually looking for opportunities to increase the distribution of our products by partnering with the right businesses in the right areas.

Becoming a dealer of the White International product range provides you with complete access to over 30 quality brands sourced from around the world at wholesale prices.

Our objective at White International is to build strategic relationships with our resellers, by continually exceeding our customers’ expectations in everything we do. We provide consistency for our customers with full, on time supply of our products, profitable margins for our resellers, and a memorable experience with each transaction.

Ongoing support in building your business will be provided by our dedicated Account Managers and our internal customer service representatives. We provide on-site training for your staff in our product range as well as end user focused advertising campaigns, attracting more customers to your store. Not to mention access to our 24 Hour Reseller Online Portal so you can run your business when it suits you.

Our Strengths

Our People
We attract and retain the right people within their fields. We have invested significantly in our people especially when it comes to training and the development of staff and it’s an ongoing part of our future growth as a company.
White International has a strong national sales force located throughout Australia and New Zealand.
Distribution warehouses carrying 3 months inventory allowing 97% supply rate with a despatch rate on average between 600-700 orders per day.
State of the art Pronto ERP (Enterprise Resource Planning) system, encompassing CRM and a WMS we are able to provide flexible IT based solutions, for customers and suppliers wishing to use EDI (Electronic Data Interchange) and other B2B technologies.
Wealth of Knowledge
Experience is earned, and here at White International we have experienced product managers across all of our divisions. Enabling us to understand and provide real solutions to the diverse and varied needs of our customers.
This knowledge extends through all areas of our business, including IT, Logistics, Finance, Customer Service etc and is one of the foundations for our strength.
Sales Coverage
Across Australia & New Zealand with over 25 Account Managers.
By working with our customers and suppliers we have been able to continually deliver innovative products and services to our customer base. Ensuring that the products we bring to market are fit for purpose, and designed to work within our varied environments
By understanding the needs of our dealers and the market place, we strive to always be one step ahead of our be competition, and the leaders in our markets
Products & Brands
White International currently imports and distributes over 30 high quality brands. With a focus on only providing the “World’s best Brands” we are Distribution warehouses carrying 3 months inventory allowing 97% supply rate with a despatch rate on average between 600-700 orders per day.
Our Relationships
Our focus has always been on developing strong and long term partnerships with our Suppliers and Dealer Network. Helping them to grow their business and market share whilst also strengthening our own. We are fortunate to have many long standing customers and suppliers, some of whom have been with us for over 30 years. We are looking forward to our future.
We also have marketing programs where assistance is provided to our Dealer network to attract consumers through our dealers doors.
After Sales Service & Warranty
We also have our own Workshop Technicians and dedicated facilities on site, where our experienced technicians can inspect, analyse and also provide repair services.
Quality Control
Ensuring that we only provide quality products to the marketplace is extremely important to White International as it directly impacts our reputation and the reputation of our brands.
Through utilising Quality Assured Suppliers, Independent Quality Assured Inspection Teams and internal audits by our Product Management team we are constantly focused on delivering only the highest quality products.

Becoming a White International Customer

To enquire about becoming a part of the White International Dealer Network, please contact your local Account / Business Development Manager to arrange an appointment to discuss joining our re-seller network.

Contact Our Local Business Development Managers

Business Development Managers

North Island East - West

(inc. Taranaki, Waikato, Tauranga, Hastings, Gisborne)

Jerrod Shields - +64 294 952 588

Jerrod joined our Sales team in December 2012 with a wealth of knowledge of pumping products & the Pump Industry gained from working in the New South Wales rural area for most of his career.

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North Island North & South

(inc Northland, Auckland, Hamilton & Wellington)

Matt O'Donnell - +64 295 952 585

Matt started his career with White International in 2007 as an Internal Sales Team member. He has gained a wealth of knowledge and experience in domestic and waste water industry and progressed though the business to now hold a role as a Business Development Manager.

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South Island

Craig Russell - +64 292 752 585

Craig has amassed over 4 years experience providing pumping solutions with White International. Craig’s practical background and experience supporting technical engineering products along with a natural ability to educate makes him an ideal person to support our South Island Dealer network. He has extensive applications knowledge coupled with a practical approach to problem solving and he enjoys providing training.

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