• About Us

About Us

Winning Solutions, Quality Brands

White International is a family business built on a foundation of long-term relationships with both our partners and our team.

Win-win partnerships are a commitment to each other whether a supplier, distributor or a team member. If it is win-win, it's there for the long term.

Every partnership is an essential building block of our mutual long-term success. Creating positive outcomes that lead to trusting and enduring personal relationships through listening and understanding, being supportive of, and being adaptive to our customers needs is at the core of everything that we do.

Our business is committed to providing exceptional service with high quality, innovative products and solutions in a manner that makes us easy to deal with.

We call it 'working and winning' together.

Tony Ryba & Team
Group Managing Director

Our Corporate Video

Our Staff

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Internal Sales
Our Internal Sales department consists of a team of highly trained staff with industry knowledge. The team is committed to helping our customers with product enquiries, selection guides and technical information and processing orders.

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Sales Department
With Sales personnel spread across Australia & New Zealand, our Sales department grow our brands with new opportunities, focusing on developing our customers' businesses with our team of state-based Business Development Managers.

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Inventory / Supply
Responsible for our end to end supply chain, the supply department purchases items from all over the world to meet our customer’s needs. With the goal of ensuring the exceptional fill rates with an optimised inventory holding, we are confident that we will have your key lines ready to ship.

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Product Management
Our Product Management & Global Sourcing team constantly review our range and the needs of our customers to ensure we bring the right products to the market.

Working closely our sourcing partners around the globe, they inspect manufacturing factories and conduct quality testing to ensure our products meet your customers' standards.

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Marketing Department
Our Marketing Department implement branded marketing campaigns and assist out dealer network promotions across Australia & New Zealand.

Providing marketing assistance to the dealer network via targeted marketing campaigns, in-store displays & signage, Online training portal for our customers staff.

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Dispatch & Workshop
Our Dispatch team ensures that orders are picked and packed correctly and efficiently so they arrive to our customers in a timely manner.

Our onsite workshop conducts ongoing quality control work to ensure only the highest quality products go to market. Responsible for the inspection and repair of any products that are returned and manufacture of specialised parts of our product range.

Our History

Trading Since 1952

White International Pty Ltd was founded in 1952 and later acquired by Lonsyd Pty Ltd in 1976. Lonsyd Pty Ltd itself is an investment company formed in 1957 by the Executive Chairman, Mr Peter Ryba.

Since becoming part of the Lonsyd Group, White International has been dedicated to providing a professional service to our clients. Our Australian family owned company has become widely diverse and quick to identify new market opportunities. A sound financial management capacity has enabled White International to progress quickly and with a solid foundation for the future.

Through dedication and hard work, White International is continuing to gather momentum and has advanced into a new era of exciting potential having built our business on quality and innovation.

Our reputation is built through thriving on innovation and adhering to strict quality control and continuous improvement guidelines by consistently returning a high level of service to all customers and clients.

White International Timeline